And so on! You can also make use of your sitting inventory, or dead stock, and theme a happy hour around a type of alcohol. If you have a bunch of gin sitting around not selling, have a gin night. Imagine this happy hour idea for a bar: guests may or may not get a discount. Set the eligible items, like domestic drafts, house wine, well drinks, etc. When someone orders one, they flip a coin.
If you serve food, you can take this to another level. At the end of the night, if a guest or table has ordered happy hour food, they can flip a coin to get it all for free. They'll be ordering food thinking there's a chance they get it for free, so they'll likely order more.
And if they're ordering more food, they're sticking around longer, and they're drinking more. You play punk or metal music for 2 hours while selling discounted alcohol. One of the most popular happy hour themes, especially among millennials, is a 90s or 80s night. You can pull this one together pretty easily by creating a playlist from the decade and offer discounts to customers who come in decade-appropriate clothing. You can also go the extra mile and create themed happy hour drinks for a premium of course.
Maybe using tang instead of orange juice or unique serveware. With this information, you can then tailor your promotions to this audience by offering discounts on wine later in the day. Traditionally, these promotions take place during that sweet lull between the end of the workday and the beginning of the dinner rush.
But while the post-work happy hour is classic, virtually any hour from could be a happy hour with a little bit of planning.
For instance, late-night happy hours have become a popular way for many bars and restaurants to bring in a younger crowd. In other words, half-priced cocktails at 10 p. This means you need to go beyond a curated drink menu to ensure you attract a crowd. As you test out different happy hour menus, remember to keep an eye on check sizes. Paying attention to this important metric will help you understand the popularity of each dish, how much customers are ordering, and the impact on your bottom line.
If your promotion only focuses on alcoholic drinks, you could be missing out on a huge part of the market. When it comes to pulling off a successful happy hour, your staff are a huge part of the equation. Not only should they know the specials inside and out, they should also understand the goal of your happy hour. Are you trying to bring in new clients on a slow night or boost sales among your regulars? What about getting the after-work crowd to stay for dinner? Or do you want to attract a whole new type of clientele?
Your front-of-house team is also the best way to spread the word about your happy hour specials. Encourage your servers and bartenders to tell customers about upcoming promotions. With so many restaurants offering their own happy hour promotions, it can be hard to make yours stand out. Instead of offering rock-bottom prices, using entertainment like trivia or live music can make your establishment stand out.
While entertainment might seem like an added expense, it can play an important role in filling tables and increasing check sizes. At best, you'll be drinking at a dive with the kinds of people who have the kinds of jobs you didn't even know still existed longshoreman, freighter worker, newspaper reporter.
At worst, you'll be at a fancy brunch spot swigging mimosas and bellinis with the kinds of ladies who don't even have jobs — and don't need them either. Whether hair of the dog or "drunch," this time is never all too happy. The pre-lunch hour is a great time to have a pop or two as the longshoremen have gone to bed and the trophy wives have gone to pilates. Indeed, it feels like a great accomplishment standing waiting at the front door of a bar as the day-time manager unlocks it for you.
But, still, there's an underlying sadness about 11 a. And it's not just because the few people in attendance are trying to act jovial and full of levity by saying things such as "It's five o'clock somewhere!
Sure, there are some great places like Jeremy's Ale House where pre-noon drinking is encouraged and not "weird," but there's just too much left to do with your day at that hour to get blotto.
Not to mention, if you start drinking at 11, you'll be hungover before you've even gone to bed for the night. In a way, lunch hour is similar to advertised happy hour The same high percentage of be-suited office workers are going to be crowding the bar or restaurant, yet they're going to be drinking a whole lot less if not at all , flirting non-existently, and talking heavily in the annoying jargon of their industry "Yes, what exactly are the discoverability chances with this platform?
Even worse, the lights are too bright and the TVs are tuned to midday news. If you dream of being a modern-day Roger Sterling, you might consider sneaking in a liquid lunch.
Of course, you'll still have to head back to the office and pretend to work while hiding your whiskey breath from your meddlesome boss who is nowhere near as cool as Bert Cooper. Singles Day. Veterans Day. Special Interest.
Menu National Today. Log in Sign up. History of National Happy Hour Day Surprisingly, something that most of us associate with fun after work in mostly urban settings, actually got its start with the U. National Happy Hour Day timeline. Can you order Happy Hour to go? When is National Happy Hour Day? National Happy Hour Day Activities Invite your friends over for drinks Technically, you can't reap the benefits of half-off drinks if you're throwing your own shindig but it's cheaper to drink at home, so you still win.
Why We Love National Happy Hour Day We get to hang with our coworkers We're not saying we need booze to get along with our coworkers, but it doesn't hurt, either. We get to try out a new place — at a discount We like adventure as much as the next person but some prospects are riskier than others.
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